There’s two steps to online advertising:
Bring relevant traffic to your page
Show them an appealing offer
People tend to focus most their efforts on step 1, the PPC management, while barely touching past step 2 of landing page optimisation. If you suspect your landing page is letting down your campaign, read about my copywriting for landing pages.
Email sequences can be more than a barrage of discounts and special offers. Instead they can be the helpful salesman, educating prospects to gradually build desire for your offer.
If your lead nurture or onboarding sequence needs to take them from maybe to definitely, read about my email sequence copywriting.