I have always loved delving into how things work and fixing things. I first applied this to mechanical engineering before moving into marketing.

As I went deeper into troubleshooting campaigns and copy, I ended up obsessing over positioning. I discovered that rebuilding the sales pitch to better match the best prospects enabled me to repeatedly bring huge boosts to my clients.

I used to help a range of b2b tech companies before specializing in developer first businesses. I enjoy the challenge of taking a complex product and defining how to best pitch it to a demanding audience.

My clients have ranged from DevOps tools to Heroku plugins, but I am always open to new areas.